Rate your visit to Ladurée.

Thank you for visiting Ladurée. We hope you had a great experience and enjoyed our food. Your feedback is important to us and helps us improve. We would appreciate it if you could fill out this short survey and rate your visit; it only takes two minutes. Thank you very much!

Open Questionnaire

Step 1 of 12

Personal Information / Demographics

First Name

Last Name

Enter your email

What is your gender?

Female
Male

What is your age group?

Under 18
18–24
25–34
35–44
45–54
55 and above

What is your nationality?

Emirati
GCC (non-Emirati)
Arab (non-GCC)
Expat (non-Arab)

What is your current working status?

Student
Full-time employee
Government employee
Business owner / Entrepreneur
Self-employed / Freelancer
Homemaker
Not currently working

What is your occupation type?

Government / Public sector
Corporate / Office worker
Retail / Hospitality
Education
Healthcare
Technology / Digital
Creative / Media / Fashion
Other / Not applicable

What is your average monthly personal spending budget (excluding rent)?

I don’t earn a salary
Below 3,000 AED
3,000–6,000 AED
6,000–10,000 AED
10,000–15,000 AED
15,000–25,000 AED
Above 25,000 AED
Above 40,000 AED

Which city do you currently live in?

Dubai
Abu Dhabi
Sharjah
Northern Emirates (Ajman, RAK, UAQ, Fujairah)
Other Emirates
Outside the UAE

Brand Awareness & Perception

Before today, had you heard of Ladurée?

Yes, I know it well
I’ve heard of it, but know little
No, this is my first time hearing about it

Where did you first hear about Ladurée? (Multiple choice)

Social media
Friends or family
Overseas travel (e.g., Paris)
Shopping malls / cafés abroad
Media / celebrities
I don’t remember

What does Ladurée represent to you? (Multiple choice)

French / Parisian lifestyle
Luxury desserts
Macarons
Elegant gifting
Café experience
Social-media-worthy brand
I have no clear impression

Have you ever purchased Ladurée products in Paris?

Yes
No, but I have purchased Ladurée elsewhere
No, but I’m interested
No, not interested

What is your overall impression of Ladurée?

Very positive
Generally positive
Neutral
Negative
Not familiar enough to judge

If your impression is negative, why?

Compared to other premium dessert brands in the UAE, Ladurée feels:

Very premium / luxury
Similar to other high-end brands
Overpriced
Not distinctive enough
Not sure

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Gifting Behavior

When you want to gift someone, which brand(s) do you usually think of first?

What do you usually gift?

Desserts / sweets
Chocolate
Flowers
Perfume
Fashion / accessories
Other

Why do you choose this brand for gifting?

Premium / luxury image
Beautiful packaging
Trusted quality
Well-known brand
Suitable for many occasions
Recommended by others

When gifting, what matters most to you?

How big the packaging looks
How voluminous / impressive the gift appears
What is inside, even if smaller
Quality of ingredients or product
Brand reputation

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Macaron & Dessert Preferences

Which desserts do you enjoy most?

Macarons
Cakes
Éclairs
Pastries / croissants
Tarts
Chocolate

How often would you say you eat macarons?

Very often (weekly or more)
Occasionally (1–2 times a month)
Rarely (few times a year)
Almost never

What is the perfect occasion for you to eat macarons?

As a personal treat
When visiting cafés
As a gift
During celebrations or gatherings
Special moments / indulgence

What do macarons resonate with for you?

French culture
Parisian lifestyle
Elegance
Stylish way of living
Luxury
Fun / colorful desserts

Which dessert flavors do you prefer most?

Citrusy (lemon, orange)
Chocolate
Pistachio
Floral (rose, orange blossom)
Fruit (strawberry, berries)
A wide variety

What matters most when choosing desserts?

Taste
Ingredient quality
Appearance
Moderate sweetness
Brand reputation

Would you be more willing to order a dessert with visual effects?

Yes, very appealing
Sometimes
Neutral
Prefer simple presentation

What is your preferred sweetness level?

Low sugar
Medium sweetness
Sweet
Depends on dessert type

If it depends, which desserts can be sweeter?

Sweeter is okay for:

Chocolate-based desserts
Macarons
Cakes
Éclairs

Less sweet preferred for:

Fruit-based desserts
Tarts
Cream-based desserts
I prefer all desserts less sweet

Are you looking for intensity and indulgence?

Yes, rich and indulgent
Sometimes
Light and balanced

What do you value most in dessert texture?

Combination of textures
Crunchy elements
Soft and creamy
Clear layers
Simple desserts

Do you pay attention to ingredients?

Very much
Sometimes
Rarely

Interest in seasonal desserts?

Very interested
Prefer classics
No preference

Do you prefer mini-size desserts?

Yes
No
Depends

Would you try sweet-and-savory combinations?

Yes
Only sweet
Depends on the product

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Savory Preferences

When you go out to a café or restaurant, do you usually order savory food?

Yes, always
Sometimes
Rarely
Never

Which type of savory cuisine do you usually prefer when eating out?

Local flavors (Middle Eastern)
Italian
French
Asian
Indian
I don’t usually order savory

In a café setting, what kind of savory offering would interest you most?

Light meals
Full dishes
Small savory bites to share
Not interested

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Coffee Preferences

How important is coffee choice when choosing a café?

Very important
Somewhat important
Not very important
Not important

What matters most to you when ordering coffee?

Coffee bean origin
Variety of brewing methods
Flavored coffee options
Specialized coffee menu
Coffee is not a priority

What type of coffee do you usually drink most often?

Hot
Cold / iced
Both equally
I don’t usually drink coffee

On average, how many times a day do you drink coffee?

Once
Twice
Three times
More than three
I don’t drink coffee daily

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Lifestyle & Eating Behavior

When you go out, which best describes you?

Conscious eater
Balance health & indulgence
Mostly indulge
Depends on occasion

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Going Out vs Ordering In

How often do you go out to cafés or restaurants?

Multiple times a week
About once a week
2–3 times a month
Less than once a month

How often do you order delivery?

Multiple times a week
About once a week
2–3 times a month
Less than once a month

Which best describes your behavior?

Order in during weekdays, go out on weekends
Go out during weekdays, order in on weekends
Mostly order in
Mostly go out
Varies

When you go out or order in, it is mostly for:

Breakfast
Brunch
Lunch
Dinner
Coffee / tea in the afternoon
Late night

On which food delivery app do you order the most?

Deliveroo
Talabat
Careem
Noon Food
InstaShop
Other

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Ladurée Menu & Loyalty

When visiting Ladurée, which menu style do you prefer?

Purely French pastries and desserts
Mix of French classics & local flavors
Mostly local flavors
No preference

How often do you visit Ladurée?

Less than once a month
1–2 times a month
Weekly
Multiple times a week
I have not visited

Would a loyalty “thank you” offer encourage you to return?

Yes
Maybe
No

Which reward would encourage you most?

Free drink
Free pastry
Branded gift
Discount
Other

What would most encourage you to come back to Ladurée?

Social media advertising
New menu launches
Influencer content
Loyalty rewards
Word of mouth

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Spending & Value

What price range is acceptable for premium desserts (per item)?

Below 25 AED
25–40 AED
40–70 AED
Above 70 AED

How do you usually purchase desserts?

In-store
Delivery apps
Online order & pickup
Brand website

Would you pay more for premium ingredients?

Yes
No
Depends

Which promotions attract you most?

Member rewards
Bundles
Seasonal collections
Limited editions

What is the main purpose of your dessert purchases?

Personal enjoyment
Family sharing
Gifting
Celebrations
Business gifting

Would you pay extra for premium packaging?

Yes
No
Depends

Do you usually repurchase the same desserts?

How do you feel about dessert delivery?

Very convenient
Concerned about quality
Rarely order
Depends

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Marketing & Communication

Which social media platforms do you use regularly?

Instagram
Snapchat
TikTok
X (Twitter)
YouTube
WhatsApp

How often do you use social media?

Multiple times daily
Once a day
Several times a week
Rarely

Do you follow food or lifestyle influencers?

Yes, many
Yes, a few
Occasionally
No

Which influencer type do you trust most?

Food reviewers
Lifestyle influencers
Local creators
Celebrities
Friends / family
I don’t trust influencers

How influential are influencer recommendations on your purchases?

Very influential
Somewhat
Neutral
Not influential

Which channel are you most likely to check for brand messages or offers?

WhatsApp
SMS
Email
I don’t usually check brand messages

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Open Question

What would make you more likely to try or return to a new premium café or dessert brand in the UAE?

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