Rate your visit to Ladurée

Thank you for visiting Ladurée. We hope you had a great experience and enjoyed our food. Your feedback is important to us and helps us improve. We would appreciate it if you could fill out this short survey and rate your visit; it only takes two minutes. Thank you very much!

Step 1 of 12

Personal Information / Demographics

First Name

Last Name

Enter your email

What is your gender?

Female
Male
Non-binary / Other
Prefer not to say

What is your age group?

Under 18
18–25
26–35
36–45
46–55
56 and above

What is your current working status?

Student
Full-time employee
Part-time employee
Self-employed / Freelancer
Business owner / Entrepreneur
Retired
Not currently working
Prefer not to say

What is your occupation type?

Corporate / Office worker
Government / Public sector
Creative / Media / Fashion
Service / Retail / Hospitality
Technology / Internet
Education / Research
Other

What is your average monthly disposable income?

Below 3,000 RMB
3,000–6,000 RMB
6,000–10,000 RMB
10,000–20,000 RMB
20,000–30,000 RMB
Above 30,000 RMB
Prefer not to answer

Which city do you currently live in?

First-tier cities
New first-tier cities
Second-tier cities
Third-tier cities and below
Overseas

Brand Awareness & Perception

Before today, did you know the brand Ladurée?

Yes, I know it well
I’ve heard of it, but don’t know much
No, I didn’t know it before

Where did you first learn about Ladurée?

Social media (Xiaohongshu / Instagram / TikTok, etc.)
Friends or word of mouth
Shopping malls / physical stores
Overseas travel
Media / magazines / celebrities
I don’t remember

What does Ladurée resonate with you?

Paris / French lifestyle
Macarons
Luxury / premium desserts
Elegant packaging & gifting
Café culture / afternoon tea
Photo-worthy / social-media friendly
I have no specific impression
Others

Have you ever purchased Ladurée products?

Yes, in China
Yes, overseas
No, but I want to try
No, and I’m not interested

What is your overall impression of Ladurée?

Very positive
Generally positive
Neutral
Negative
Not familiar enough to judge

Compared to other dessert brands, how do you perceive Ladurée’s positioning?

More premium / luxury
Similar to other high-end dessert brands
Slightly overpriced
Not distinctive enough
Not sure

What would make you more likely to purchase Ladurée?

More innovative flavors
Better price–value balance
Healthier options (low sugar, etc.)
China-exclusive or localized flavors
Stronger promotions or memberships
Better in-store experience
Nothing in particular

Back

Product Preferences

Which French desserts do you like most?

Macarons
Cakes
Éclairs
Croissants / pastries
Fruit tarts

What do you value most when choosing desserts?

Appearance
Taste
Ingredient quality
Creativity / uniqueness
Moderate sweetness

What is your preferred sweetness level?

Low sugar
Medium sweetness
High sweetness
Depends on dessert type

Do you pay attention to dessert ingredients (gluten-free, vegetarian, etc.)?

Very concerned
Occasionally
Not concerned

Which macaron flavors do you prefer?

Classic (vanilla, chocolate, etc.)
Fruit (lemon, berries, etc.)
Tea flavors (matcha, Earl Grey, etc.)
Innovative flavors (alcohol, blends, etc.)

What is your attitude toward seasonal desserts?

Very interested, willing to try
Interested but prefer classics
No strong preference

Do you buy mini-size desserts?

Yes, suitable for light tasting
No, prefer regular size

Would you like to try sweet-and-savory desserts?

Yes
Only sweet
Depends on the product

Back

Lifestyle & Buying Habits

When do you usually eat desserts?

Afternoon tea
After meals
As snacks anytime
Special occasions

How often do you buy desserts?

More than once a week
2–3 times a month
Occasionally (festivals / gatherings)
Rarely

How do you usually discover new dessert brands?

Social media
Friends’ recommendations
Passing by stores
Food platforms (Dianping, etc.)

Do you usually set a budget for dessert purchases?

Yes, strictly
Rough range
No budget

How do you prefer to enjoy desserts?

Dine-in
Takeaway
Delivery
Outdoor seating

Do you take photos of desserts and share them on social media?

Often
Occasionally
Never

What matters most when choosing a dessert shop?

Reputation / reviews
Location
Price
Store atmosphere

Do you prefer to enjoy desserts alone or share them?

Alone
Share with others
Depends

Do you care about the culture or story behind desserts?

Yes
Occasionally
Not at all

Back

Spending Habits & Value Perception

What price range can you accept for premium French desserts?

Below 30 RMB
30–50 RMB
50–80 RMB
Above 80 RMB

What price range can you accept for a macaroon?

Below 10 RMB
10–20 RMB
20–30 RMB
Above 30 RMB

How do you usually purchase desserts?

In-store
Online order & pickup
Delivery platform
Brand mini-program / website

Would you pay more for high-quality ingredients?

Yes
No
Depends on the price difference

Which promotions attract you most?

Member discounts
Buy-one-get-one
Holiday exclusives
Other incentives

What is the main purpose of your dessert purchases?

Self-enjoyment
Gifts
Parties / events
Business occasions

Would you pay extra for premium packaging?

Yes, I value packaging
No, prefer eco-friendly
Depends

Do you repeatedly buy the same favorite dessert?

Yes, loyal to favorites
No, prefer trying new ones

What additional services would you like from a dessert shop?

Customized desserts
Dessert classes / experiences
Subscription service
Standard service is enough

How do you feel about dessert delivery?

Very convenient
Concerned about quality
Never order delivery
Depends on the brand

What do you think is the most important direction for a French pastry brand?

Product innovation
Service quality
Reasonable pricing
Brand building

Back

Marketing, Social Media & Influencer Impact

Which social media platforms do you use regularly?

Xiaohongshu (RED)
WeChat (Moments / Official Accounts)
Douyin (TikTok China)
Weibo
Instagram
TikTok (International)
YouTube
Other platforms
I do not use social media

How often do you use social media?

Multiple times a day
Once a day
Several times a week
Less than once a week
Almost never

On average, how much time do you spend on social media per day?

Less than 30 minutes
30 minutes – 1 hour
1–2 hours
2–4 hours
More than 4 hours

At what time of day do you most often browse social media?

Morning (7:00–10:00)
Midday (12:00–14:00)
Afternoon (15:00–18:00)
Evening (18:00–22:00)
Late night (after 22:00)

What type of food or dessert content attracts you most?

Influencer tasting / reviews
High-quality product visuals
Store environment / experience sharing
Promotions or limited-time offers
Brand stories / behind-the-scenes
User-generated content

Do you follow food, dessert, or lifestyle influencers?

Yes, many
Yes, a few
Occasionally
No

What type of influencers do you trust the most?

Professional food reviewers
Lifestyle / fashion KOLs
Celebrity influencers
Micro-influencers
Friends or acquaintances
I don’t trust influencers

Which influencers or accounts do you usually follow for food or lifestyle inspiration?

How much do influencer recommendations affect your decisions?

Very influential
Somewhat influential
Neutral
Little influence
No influence

Which factor is most likely to unlock your purchase intention?

Brand’s own social media content
Influencer/KOL recommendation
Friends’ recommendations
Promotions or discounts
In-store experience

What type of influencer content makes you most likely to purchase?

Honest tasting and reviews
Strong visuals
Limited edition launches
Price or promotion info
Real-life usage scenarios
Personal storytelling

When you see an interesting dessert brand, what do you do?

Save / bookmark
Search for the brand
Visit store / online shop
Share with friends
Just browse

Which channel most often leads you to purchase?

Social media
Influencer/KOL content
Offline store
Delivery platforms
Friends’ recommendations

What would make social media content more appealing?

More authentic content
Better visuals
Clear pricing and product info
More interaction / giveaways
Stronger storytelling
More promotions

Back

Open Question

Do you have any other suggestions or comments?

Part I: The Role of Technology in the Ordering Experience

Objective: To evaluate how digital tools can be seamlessly integrated to enhance Ladurée's signature luxury service.

How important is the ability to pre-order macarons or pastries online for in-store pickup or delivery?

Extremely important
Very important
Moderately important
Slightly important
Not important at all

How valuable would a Ladurée mobile app be to you?

Extremely valuable
Very valuable
Moderately valuable
Slightly valuable
Not valuable at all

Which ordering service method do you prefer?

Traditional waiter service
Tablet / QR ordering
Hybrid model

If QR ordering is introduced, what is your main concern?

Loss of the personalized service experience
The process might be complicated or unstable
No concerns, it sounds more efficient
Other

Part II: Menu Categories & Innovation Expectations

Objective: To discover unmet needs and innovation opportunities aligning with modern, high-end lifestyles.

Which categories addressing specific dietary needs do you feel are currently missing from our menu?

More vegan pastries
More gluten-free options
No refined sugar desserts
None are missing
Other

Which savory food categories should be expanded?

Lighter lunch options
French savory tarts
Afternoon tea sandwiches
No expansion needed
Other

Which seasonal collection interests you most?

Luxury brand collaborations
Wine / champagne pairing desserts
Holiday gift sets
None
Other

Part III: Menu Design & Aesthetic Perception

Objective: To assess the menu's functionality and emotional impact as a key touchpoint of the brand experience.

Do our menu's design and typography convey Ladurée's French elegance and refinement?

Completely, it strongly embodies the brand
Mostly
Moderately
Slightly
Not at all

How do you prefer to browse our menu?

Physical menu
QR code on phone
Tablet

Does menu photography convey product appeal?

Highly enticing
Room for improvement
Not effective

How would you describe the overall menu style?

Classic French & luxurious
Modern & clean
Visually cluttered
Somewhat outdated
Other

Back

Disclaimer: The information collected through this questionnaire will be used solely for internal purposes to support menu improvement and improvement in our services.

Rate your visit to Ladurée

Personal Information / Demographics

Brand Awareness & Perception

Product Preferences

Lifestyle & Buying Habits

Spending Habits & Value Perception

Marketing, Social Media & Influencer Impact

Open Question

Disclaimer: The information collected through this questionnaire will be used solely for internal purposes to support menu improvement and improvement in our services.

إخلاء المسؤولية: سيتم استخدام المعلومات التي يتم جمعها من خلال هذا الاستبيان لأغراض داخلية فقط لدعم تحسين قائمة الطعام وتحسين خدماتنا.